The biggest sale of the year is almost here
Amazon's Great Indian Festival is the sale most shoppers plan their year around. The 2026 edition has been announced to begin on October 8, and Prime members usually get early access before the sale opens to everyone. Here is how to go in with a plan instead of a full cart and an empty wallet.
1. Make your list before the sale starts
The best deals sell out in the first few hours, so decide what you actually need now:
- Must-buys: the phone, appliance or laptop you have already been waiting for
- Nice-to-haves: things you will only buy at a clear discount
- Stock-ups: household items you use every month and can buy in bulk
Add everything to your wishlist today. When the sale starts you only need to check prices, not search.
2. Check the price history
A big "70% off" label does not always mean a good deal. Prices are sometimes raised a few weeks before the sale so the discount looks larger.
- Note today's price for the items on your list
- Compare it with the sale price on day one
- If the difference is small, the "deal" is mostly marketing
The best discount is the one on something you were going to buy anyway.
3. Stack bank offers and exchange deals
Most of the real savings in this sale come from stacking offers:
- Instant bank discounts on selected credit and debit cards
- No-cost EMI on bigger purchases like phones and TVs
- Exchange offers on your old phone or appliance
- Coupons shown on the product page — tick the box before you add to cart
Check which cards get the instant discount this year and keep that card ready at checkout.
4. Use CashJugaad for the best picks
We list hand-picked Amazon deals on CashJugaad during the sale, so you can find the genuinely good prices without scrolling through thousands of listings. Amazon orders don't earn CashJugaad cashback right now — we'll announce it as soon as they do — but the sale is also the perfect time to shop at our cashback brands for things Amazon doesn't do as well.
5. Checkout tips for sale day
- Be logged in and have your address and payment saved before the sale opens
- Prices can change during the day, so buy must-haves early
- Read the return policy — some sale items have shorter return windows
- Keep your order confirmation emails until the return window has passed
Final word
Go in with a list, check real prices, stack your bank offers and don't buy things just because they are discounted. That is how you actually save during the Great Indian Festival.